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Excellent as always. Going through a deep dive on McLuhan at the moment so this is an ideal companion.

All the great thinkers have great jokes and one-liners. It’s one of the most reliable heuristics around.

Thanks.

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Thank you, and I definitely recommend the Coupland book! Whereas McLuhan proper is often impenetrable, this bio is very entertaining. It was published in Canada as part of Penguin’s Extraordinary Canadians series and in the US/UK under the excellent title You Know Nothing Of My Work.

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